president and head honcho
Woody is a veteran of the marketing field with 24 years experience in strategic development and execution of traditional and Internet marketing plans. A top SEO professional in North Carolina, Woody created X-Factor as a inbound marketing firm to help clients navigate the new challenges of marketing in the burgeoning digital market. A graduate of Appalachian State University, Woody never used his communications degree to get a job. At 22, he became cofounder of marketing firm Gotham Images (now www.gothamstrategic.com) and never looked back. Generating profitable ideas for clients remains his favorite part of the business.
In his down time, he enjoys unwinding with his women- wife Kelly, and daughters Claire and Maggie. Woody also serves as a virtual marketing director through his consultancy www.MarketingGhost.com.
Justin P. Lambert
account manager and content specialist
Justin comes to X-Factor with a decade of freelance copywriting and content marketing experience and 12 years in customer service and management in the corporate world as well. This combination of creativity, business sense, and customer service acumen shines in the account manager position where Justin is responsible for communicating client needs to X-Factor's web marketing team, assisting in copywriting, proofreading, and guiding clients toward profit and growth. Outside work, Justin enjoys writing fiction, spending quality time with his wife, Melissa, and trying to understand his kids, Travis and Emily.
Laurie brings more than ten years of business management, and has been in charge of product marketing and customer service for X-Factor for five years.
A graduate of Pennsylvania State University, Laurie holds a Bachelor of Science degree. Her employment background includes serving as Center Administrator for large Medical Center in Charlotte, and Product Marketing Assistant for FlightSafety International in New Jersey. Laurie’s customer service skills, training in Search Engine Marketing (SEM), and her love of internet marketing make Laurie a natural fit for our website marketing agency.
Her "keywords" for happiness are her husband, Bryan and her two sons.
Scott is the senior designer and a nine-year veteran of the X-Factor team. His ability to excel in both print and digital media makes Scott a tremendous asset. Scott has won eight PICA and two national awards for excellence in design.
A Hickory, NC native, Patrick graduated from Appalachian State in 2007 with a BFA in Studio Art. During his time in college, Patrick learned that the computer was his preferred medium, and has since successfully translated his experience in studio art into a career in graphic design. He has been with the X-Factor team for over two years.