X-Factor Marketing Methodology

The X-FACTOR Custom Internet Marketing Strategy

Our proprietary methodology is time tested to deliver outstanding results. For best results, we recommend that our clients’ custom internet marketing strategy include Internal Search Engine Optimization (SEO) and syndication of at least one written article a month online in combination with inbound link creation to attract pre-qualified clients.

Understand marketing goals and objectives
Through discussion and completion of X-Factor's marketing questionnaire, our Internet marketing specialists will evaluate your company's goals, strengths, target market and competition. From this data our Internet marketing specialists develop a written custom internet marketing strategy for your company. X-Factor will determine how your site currently ranks with Google*, assess the competition, recommend link-building strategies, and provide suggestions and utilize website optimization services to make the site more search engine friendly.

Establish baseline traffic prior to optimization
Based on an evaluation of your company’s online needs and the custom internet marketing strategy we develop together, our keyword research specialists provide statistics concerning where your website and keywords currently rank and suggestions for SEO efforts going forward.

Make suggestions for Internal Search Engine Optimization (SEO), graphic and content changes (for Google, MSN, Yahoo primarily)
X-Factor will review the existing site for content, source code and “search friendliness,” and provide website optimization services that will include a detailed internal analysis of your website along with an Internet marketing plan specific to your business.

Implement website measurement tool
Using Google Analytics (a web measurement service provided by Google), X-Factor will track detailed statistics about your company's website activity. Unlike traditional “cost efficient advertising techniques,” this marketing intelligence reveals how people found your site, which keywords are working, and which pages are being viewed most frequently. These metrics are included and explained in our quarterly Executive Summary.

Keyword/Keyphrase research and analysis
Using research software and over 20 years of marketing experience, the keyword research specialists at X-Factor will assist you in identifying specific keywords relevant to your industry. This step is a collaborative process between our client and X-Factor. We meet one on one for a keyword brainstorming session, analyze various keyword options and assists in the selection of final keyword phrases based on competition and search volume. Website optimization using those targeted keywords will direct pre-qualified Internet traffic to your website, improve your website ranking and create sales conversions.

Website Copywriting
Using the selected keywords chosen by our keyword research specialists for your website, our Internet marketing consultants can update your website with new and custom content. Having unique and relevant content on your website will help your site rank high in Google searches, as well as on other search engines such as MSN and Yahoo.

Web Modifications
X-Factor will make all web modifications and source code changes, including writing and/or editing website content to maximize search-friendliness. Other services include modifications to title tags, alt tags, descriptions, html and xml sitemaps, 404 error page, robots.txt, and html markup.

Web Redesign
Conversion is critical to a website, and it need not involve traditional “cost efficient advertising techniques.” If your website does not offer a highly intuitive design, users will become frustrated and leave the site. Our in-house design team can effectively build a site that clearly communicates your company's offering and converts prospects into buyers.

Public Relations Copywriting
A highly recommended component for your custom internet marketing strategy is our copywriting services. They include writing unique articles and press releases and submitting them to newspapers and trade magazines as well as Internet media. These articles and press releases will attract customers, link them back to your site, and build credibility, increasing traffic to your website.

Examine nontraditional forms of marketing to improve traffic
Your basic “cost efficient advertising techniques” do not increase web traffic or increase visibility nearly to the extent or effectiveness of new web marketing methods. X-Factor can develop blogs, RSS feeds, podcasts, banner ads and technical papers to help you gain visibility and draw more traffic to the site.

Pay Per Click / Google Adwords Campaign
Pay Per Click can be initiated based on suggested targeted keywords provided by X-Factor’s keyword research specialists. Ads can appear on hundreds of websites, and target geographic locations and languages worldwide.

Measurement and Reporting
You will receive a simplified quarterly marketing analysis, including reports indicating how many new and returning visitors you had to your site, referring sources, geographical location of visitors, keywords used to bring them to your site, and how your search engine ranking has improved.

Suggestions for retention and conversion
X-Factor moves your company to the top of search engine rankings and keeps you there with ongoing website management, including keyword adjustment, website optimization services, search engine optimization copywriting services, pay per click management and quarterly reports - all part of a highly targeted custom internet marketing strategy. We will constantly review your site and make continuous suggestions on conversion of Internet prospects to sales opportunities.


333 2nd Street Northwest, Hickory, NC 28601 Phone 828.322.2690 Fax 828.327.0189