Pay Per Click is designed to attract a pre-qualified market to a website. An online advertising model offered by search engines, it is fundamentally an auction for keywords. The higher the bid for a specific keyword, the higher the ranking. Advertisers pay only when a visitor clicks on their ad, which appears on the right-hand side of search results as “sponsored links.”

Pay Per Click is immediate, can be regionalized to appear in specific markets, and is a highly trackable tactic. Valuable data can be gained with statistics like most "clicked through" keywords and ads, and can be compared to organic analytics results for better marketing intelligence. Pay Per Click is most effective using the targeted key phrases provided by X-Factor’s keyword research specialists. Ads can appear not only on Google, but on hundreds of other websites as well.

For more information on how X-Factor can establish, budget and manage your online advertising campaign with Google Adwords / Pay Per Click, contact us today! Providing online advertising solutions to markets nationwide, as well as locally in the Charlotte, Hickory, Greensboro, Asheville, and Raleigh North Carolina regions.