X-Factor Marketing Public Relations
Online PR Experts
We’re not your typical North Carolina public relations agency. Our unique Internet marketing business model melds public relations and search engine expertise to drive pre-qualified traffic to your company. Our targeted approach separates us from the majority of "web tactics" based search engine optimization (SEO) firms, helping our clients rank high in Google, MSN, Yahoo*, and other major search engines. We prove our results.
X-Factor’s Public Relations Services
Unlike some of the “online search experts,” our team at X-Factor includes online PR experts who specialize in web-based, search engine submission services that are fused with digital and traditional public relations to enhance your website's visibility and traffic.
Here’s how we produce better traffic and more sales conversions:
- Strategic Public Relations – Planning and relationship building with editors and targeted placement of articles maximize the benefits of your PR strategy.
- Vocus** – Our partnership with this media contact database provides our clients with access to more than 800,000 up-to-date media outlets around the world. We are able to target specific markets, industries, media and much more with a click of the mouse. This means more exposure in the right places at the right times for your business.
- Article Syndication – Your business will reap the rewards of professional SEO copywriting services and the buzz and momentum that results from a constant stream of newsworthy information published in online and traditional media.
- Measurement – Our online PR experts offer a clipping service that includes monitoring, capturing and reporting media and other coverage resulting from our public relations services. We also utilize Google Analytics to track trends and traffic for your site and provide quarterly executive summaries of the site’s progress.
How does Public Relations and Search Engine Marketing Work?
Public relations is a powerful tool for influence, especially when combined with search engine marketing. Search engines "spider" text, which makes text a critical aspect of search engine optimization.
Our online PR experts develop articles and news releases that are readily found due to their high relevance to a search. The more articles that point or refer to your site, the higher it climbs in search engine rankings. This means that a search for a specific item or service finds your site on the first few pages of search results and clicks through to your site as an educated, pre-qualified customer.
Once each optimized news article is published, it is also added to your website as a text-based news item to ensure your website remains dynamic.
Sharing Your Brand Story with the Target Market
The core components of good public relations remain the same despite advances in technology and the emergence of new media: Authenticity, Accountability, Credibility, Relationships and Relevance.
If you’re looking for a PR agency in the Charlotte area that provides traditional PR services along with innovative search engine marketing practices, contact us for a free consultation at info@x-factormarketing.com or 828.322.2690.
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*Google, MSN and Yahoo are registered trademarks and belong to the respective company