X-Factor Marketing Results

Measuring the Effects of Search Engine Optimization

There are many facets to successful Search Engine Optimization. For immediate results, we recommend a Pay Per Click campaign, also known as Google Adwords, managed by Search Engine Optimization Specialists at X-Factor. This allows your site to be instantly found in a Google search. Organic search results (random) are built more slowly to stay within the guidelines set by the major search engines. Depending on competition, X-Factor clients see measurable results within four months. Some of our clients have ranked on the first page of a Google search just weeks after implementing the program.

Improve Search Engine Results and Marketing Success
All of our efforts are recorded through web statistics and tracked quarterly, with proactive suggestions for improving web position. X-Factor reports are presented in a logical, understandable format. Web marketing is the most trackable form of promotion. Our marketing experts can analyze the trends evident in web statistics to define new markets to pursue and which products and services to emphasize. Your company will not only improve its search engine results and sales, but also gather significant marketing intelligence from increased web traffic.

Craft a Credible Public Relations Campaign
Public Relations is the most authentic, relevant and believable means of communication between a business and its target audiences. X-Factor fuses traditional public relations (press releases, news articles, personalized media materials) with new web optimization services (online news sites, article distribution services, blogs) to increase web traffic in terms of quantity and quality. Our PR firm serving the Charlotte, Asheville, Hickory, Greenville, Spartanburg and surrounding markets utilizes this combination of press releases, expert articles, blogging, newsletter content, syndicated articles and RSS feeds to build higher link reputation while marketing your company, thus increasing your online visibility. We also offer a clipping service that includes a media coverage summary.

To learn more about our success stories, services, or for a free initial consultation, contact X-Factor, a North Carolina website marketing agency and PR firm serving Charlotte and surrounding regions.