X-Factor Marketing Services
- Strategic Internet Marketing
- Internet Marketing Strategy
- Internal Search Engine Optimization (SEO)
- Website Copywriting
- Public Relations
- Mass Article Distribution
- Website Design
- Measurement
- Pay Per Click Management
- Microsites
- Banner Ads
- Blogs
Strategic Internet Marketing
We’re unlike any other web advertising company in NC. Helping you realize your marketing goals and improve website rankings is our core focus. With over 20 years of traditional and online marketing expertise, our capabilities include:
- Determining the best messaging strategies and promotional tools
- Development of new markets strategies
- Media outlet research
- Competitive analyses
- Professional SEO campaign management
- A month-by-month line of attack in specific markets
Internet Marketing Strategy
Our website marketing team will evaluate your company's goals, strengths, target market, and compare your company’s web presence to your key competition. We will also provide suggested strategies and a custom internet marketing plan to help you gain a significant competitive edge.
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Internal Search Engine Optimization (SEO)
Website analysis, keyword research, keyword selection, pre-optimization search engine rankings, selection of web pages for optimization, source code development and content writing are all elements of internal SEO. Strategic internal marketing protocol makes your website magnetic to search engines. Your custom internet marketing plan also provides measurable advertising with web traffic reports which allow you to quantify ROI. The best part: your web traffic is pre-qualified.
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Website Copywriting
Your custom internet marketing plan can include our website copywriting service, designed to increase your visibility online. Our team develops search engine optimized content for your website based on the type of traffic you wish to attract. This copywriting helps search engines like Google* find your site when browsers search for services that you provide. We can develop new copy or enhance your website’s current copy – or both! This technique helps market your most profitable products and services.
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Public Relations
Our copywriting specialists deliver professionally written press releases and editorial articles about new developments at your company to heighten your corporate image. Press releases and articles are submitted to newspapers and trade magazines, as well as broadcast and Internet media. These items are professionally written to be search engine friendly to attract the ideal prospective customers and improve website rankings. One of the key metrics to improve website rankings is to ensure that your site is dynamic. Our team ensures a changing website through the monthly addition of news articles and releases on your site. Websites are the core of a marketing program and should be more than just a static presence.
X-Factor Public Relation Services Include:
Strategic Public Relations Planning
Creating and Maintaining Relationships with Media
Editorial Articles
News Releases
Case Studies
E-newsletters
Pay Per Click Advertising Writing
Corporate Blogging
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Mass Article Distribution
X-Factor has enhanced its current media relations by contracting with Vocus, a web-based public relations software company. Through Vocus, X-Factor offers clients access to over 800,000 local, national and international journalists, analysts and media outlets. Clients will have the option to be marketed locally, nationally or internationally - online or in print. X-Factor can also incorporate existing client media lists without duplicating distribution. The ability to appeal to vertical market segments and geographies while reaching thousands of pre-qualified editors in one click positions X-Factor as a major public relations machine.
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Website Design
An experienced website marketing firm, X-Factor can fulfill the promise of increased, pre-qualified traffic to your site. If your site lacks interest, is hard to navigate or is not credible, conversion opportunities are lost. Our team of award winning designers can significantly improve your web presence to ensure that sales opportunities are "closed."
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Measurement
Concerned about “measurable advertising” or showing ROI for partners, clients or investors? X-Factor creates a quarterly Executive Summary, which presents results in a logical, understandable format. Our services include tracking, analyzing and reporting visitor traffic, proactive suggestions for improving web position, and giving you an easy to understand snapshot of what your internet investment has accomplished. Web marketing is the most trackable form of promotion. X-Factor also offers a valuable online and traditional clipping service to measure published public relations success.
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Pay Per Click Management
Pay Per Click is designed to instantly attract a pre-qualified market to a website. It is an advertising model facilitated by search engines and is fundamentally an auction for keywords. The higher the bid for a specific word, the higher the ranking. X-Factor helps your company establish and manage a Pay Per Click account.
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Microsites
Mini-websites that move prospects closer to a buying decision with strategically placed, targeted messages in a relevant environment.
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Banner Ads
Visually arresting static or interactive banners drive clients to your website. Banner Ads are viable as measurable advertising. Click-throughs for banner ads are recorded to determine effectiveness.
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Blogs
Blogs are a personal and practical way to keep your website dynamic and your audiences informed. Blogs can be developed and maintained for your website and can reflect your business values, current events, product features and other topics and appeals to your target audiences. Our professional blog writing services are flexible, ranging from the development of your blog to complete blog management for a determined time period.
What other web advertising company in NC can offer you a custom internet marketing plan that includes this breadth and depth of website optimization services?
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Contact X-Factor, a web advertising company in NC, for a free initial consultation or to start your custom internet marketing plan. Call 828-322-2690 or email info@x-factormarketing.com.
*Google, Yahoo, and MSN are registered trademarks