X-Factor Marketing Submit Website for Analysis

SEO QUESTIONNAIRE

Please answer the following to help us to better understand your business and execute a successful SEO analysis. Any information you share with us will be kept completely confidential.

Name*
Company name*
Email*
Phone number*
Website URL*

GENERAL BUSINESS INFORMATION

1. Please describe your business (include a short description of the business model, web url, products/services, time in business, etc.).

2. Please list your online business objectives (example: increase clientele, increase brand awareness, etc).
3. Please list your top five competitors (including their web addresses). We will study these competitors to see how they are ranking and how you can achieve similar results.
4. Please describe your target market/customer profile (e.g. vertical market, demographics, titles of your profile customer, etc.) Do you target any specific geographic regions for your sales? Please list below.
5. Which are the most important 10-15 keywords (to your knowledge) that people would type into search engines to look for a business like yours?


PRODUCT/SERVICE INFORMATION

1. What are the most profitable products/services on your website?

2. Please list any of the products that you would specifically not want us to market.
3. Are your products/services seasonal in nature? Please list any peak sale periods for your business.


MARKETING HISTORY<

1.Do you own/plan to own any other sites or domains that offer similar/same services? Please list the names of all domains you own which are similar to the main site.

2. If your website has been in existence for some time, has it ever been banned/penalized by search engines for any reason?
3. Please list the different types of online marketing vehicles (like PPC, SEO or online advertising) you have tried in the past. Which of these online marketing vehicles were very effective and which were ineffective?
4. If you are using any traffic analyzer and web analytics tools, please share their details and access with us. If you are not, please install Google Analytics. It is a free and effective tool for website performance analysis.
5. Please specify the most important web pages on your site.
6. Please provide any other information that you feel would be useful to this assessment.
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